The visual style
The visual style is a very important part of the company's image. A good visual style exemplifies the company's brand, stimulates new customers and raises interest.
We picked a clean and simple graphics, combination of blue and white colour, and created a graphic design of pictographs for each of the activities the company carries out. Whereas the number of activities is 12, the set of pictographs unified the entire visual identity as well as the method of company's promotion. We also carried out a facelift of the logo that immediately became more attractive, and, mainly, more legible.
A pictograph of good quality saves lines and words. You will get it immediately.
It is important to transform a good idea into a good realization. After having all 11 symbols of particular activities approved, the creation of pictographs and the professional photo session with interaction with people - managers and employees - took place, together with separate composition of each particular pictograph. Each pictograph has a series of pictures for a "family album" so that we can use them as an image background for the description of activities. Everything is well described and defined in the manual (crossovers, sizes, colours, etc.) so that the entire series forms an unified image of the company.