Rency | Clinical Trials Center
Mini Case Study

Clinical Trials Center

In preparing the visual identity of a company engaged in the area of clinical studies we emphasised the simplicity of the brand with a hidden motive of the medical cross.

Our cooperation began with a redesign of the entire corporate identity. The main task was to unify all applications, to sufficiently distinguish it from the competition and to create a powerful and memorable logo. The process itself started with a thorough search of the entire field and acquainting ourselves with the specifics of this area. Then we prepared a logo which avoids any worn-out clichés while respecting the dignity and seriousness of the field.

The approval of the logotype variant and font selection was followed by a design for all the applications used by the company. We processed all this into the design manual that we constantly work with and which includes all variants of the logo, colour, font and partial applications.

Once we had finished the visual identity, we moved to creating presentation websites. We created the wireframes of the entire website, the graphical design and copywriting, and the programming was provided by Orbinet. The work also consisted of creating newsletters and an entire system built on the Mailchimp application.


We regularly prepare for the client advertising campaigns for individual clinical studies.

What did the order consist of?

— redesign of the logotype
— creation of a logo manual
— uniform visual style
— design manual

— websites
— newsletters
— advertising campaigns
— PR

— a specialised microsite
— an outdoor campaign
— copywriting
— marketing consulting

Bc. Jakub Malota, MBA

The executive

Orienting oneself in the area of professionally challenging clinical evaluations is not for everyone and I personally highly praise the interest of the agency in getting to know and understand our issue, thanks to which we have managed to achieve good results in advertisement and marketing on a long-term basis. We have very positive feedback from our clients concerning their work and that is crucial for us.

The clinical evaluation center was established in 2011 as a non-state medical facility. Our center specializes in conducting clinical evaluations of medical preparations. The reason for the establishment of the center is the constant need to improve and professionalise the environment in which clinical evaluations are conducted. We follow a worldwide trend, making available clinical evaluations for the general public.

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