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Highfive

The people in South Moravian company Highfive s.r.o. work in the automotive industry – they control the quality of components and select suitable employees for car factories. They approached us in September 2015 with a request for a logo and webpages. What we had to do was make a complete visual style including web presentation – and these are our most favourite tasks!

The following case study will guide you through the process of this order step by step, including the deadlines.

PHASE 1

HELLO, WHAT CAN
WE DO FOR YOU?

17. 9. 2015 14:00 CET

After a good lunch we went back to the office to send the client an email with a summary of today’s meeting, our offer and established deadlines.

17. 9. 2015 09:00 CET

To sort out the details and get to know what we are dealing with, we went to Břeclav, a town in South Moravia to meet Petr Zapletal, the owner of the company.

18. 9. 2015 10:00 CET

“Hello, we accept the price as well as the deadlines. We will be looking forward to another meeting and presentation in two weeks.” The client approved everything, so we could get to work! High five! (as in the celebratory palm-slap, not the client).

PHASE 2

FIELD SURVEY

19. 9. 2015 8:43 CET

Along with our morning coffee we start with researching the market of our client. We want to research other similar companies and their presentation style. This step is very important, especially to ensure that we do not create something similar to what the competition has.
...

The last step before the production itself is concept – for example the colours we will use or the logo design.

We determine the tone of voice – the style of communication between our client and their customers. In this case we chose a friendly, less formal communication style.
...

Name of the company,
2 words – High & Five

Automotive industry
+ speed of work

Maximum care concerning
each component

The client wanted to keep
the design in purple

PHASE 3

PENCIL AND PAPER

26. 9. 2015 09:08 CET

We are not afraid of analogue – on the contrary! The creation of any logo is preceded by several hours with a pencil and paper. It helps us organize our ideas and make several designs in a short period of time, while any of them can be easily erased.

1. 10. 2015 09:08 CET

As soon as we have the design on paper, it’s time to dive in to the digital world. We vectorize the logo so that we can work on it further on.

Final sketch of the logo

Vectorization of the shape

Final sketch of the fingerpting

Vectorization of the fingerprint

PHASE 4

SECOND MEETING
& PRESENTATION OF THE DESIGNS

Rency thought they would hush me with a muffin. It wasn’t necessary because I liked the presentation and I approved their designs right away.

Petr Zapletal
Managing Director, HIGHFIVE, s.r.o.

3.10.2015 13:47 CET

We invited Mr Zapletal to our office to see what we have created for him and his company. We are preparing the presentation, hoping that he would be satisfied with our efforts. To be sure we baked muffins that have a clear purpose – help us get the approval for our designs.

PHASE 5

COMPLETION
LOGO AND EVERYTHING

7.10.2015 11:24 CET

Now when the concept has been approved and the muffins have been eaten, we can get on with our work. Firstly we have to finish with the logo. The vertical option is complete and now we have to make the horizontal one and then both of them in grayscale. The client determines the purpose of the new visual style. Apart from business cards it will be applied to a template of the offer list and powerpoint presentations, PFs, leaflets and most importantly – the web. After approval of the wireframe we start making the design. We sketch the pictograms for web ourselves as usual, so there is no way anyone else could have them already.

Vizitky

11.10.2015 08:49 CET

Because we like challenges and we don’t enjoy making the same webpages again and again, we came up with the idea that there would be a video connected to a text sliders on the homepage.

Along with the desktop version of the web we are making a mobile version for smartphones and tablets. These devices have their own parameters, so it’s not enough to just rearrange the content.

PHASE 6

DO YOU HAVE A MANUAL?
AND CAN I SEE IT?

15.11.2015 13:54 CET

We never go anywhere without a manual. Our manuals are divided into three units – logo manual, design manual and visual style manual. The logo manual contains everything concerning the logo. Design manual contains information about individual applications and visual style manual contains photographs and visualizations of individual applications.

As far as we can tell, we are very satisfied. I think that the new logo and webpages will help us grow. Thank you!

Petr Zapletal Kamila Jelínková
Managing Directors, HIGHFIVE s.r.o.

This case study mapped the process of a small order. In less than two and a half months we created a new logo, marketing aids, webpages and manuals for Highfive. The client was cooperating with us during the whole time, for which we are very grateful.

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