From beginning of our cooperation we have known that this isn´t a classical product and we will have to make a lot of effort to be able to introduce it to the public effectively. After many months of the intensive work we are able to introduce you the result.
If the client already has a well-established trademark that meets the requirements and the way of communication, we´d like to incorporate it into the whole process and we´ll use its good reputation. This is also the case of logotype RAXI.
Although the logotype was only supplemented with the main claim it wasn´t used systematically and according to the rules. Therefore we have finished the complete design manual of visual style that defines the colourfulness, used font and also the materials for the business cards print, the variants of the logotype and the needed applications.
The cellar is of the circle shape and thanks to it you can effectively store up to 1.600 bottles and it offers you the ideal conditions for archiving and wine aging. The wine cellar Opal offers exactly what your wine collection requires and it brings to you not only the timeless space in your house, but also the atmosphere of the viniculture.
Amethyst is the ideal choice. Not only that you archive a huge amount of bottles, but you also get the new valuable space in your house. In this cellar of the circular shape you can effectively store up to 2.200 bottles.
The main characteristic element of Sapphire is its oval platform; thanks to it you can effectively store a huge amount of your wine treasures. This wine cellar offers the place for sitting and the comfortable movement around your private viniculture. You can store here up to 3.000 bottles.
The name creation of the product series has a clear task. People have to remember it, talk about it naturally and characterise the product itself. Because the cellar is the place for your treasures – vines, we have created the names after the gemstones.
A visually attractive product is a good promise of the high-quality result. But this requires a lot of production work, the storyboards´ preparation, the great photographer and the client that will appreciate it. However the result is the author photos that represent the product exactly according to the requirements and that have the unique atmosphere. And this is worth the work.
We will repeat ourselves but without the web and online networks no product or service can make do nowadays. To not only create the ordinary solution we have designed the unique user´s interference which likewise the wine cellars has several layers and levels. On the social network we raise awareness about the trademark; we add information and attract customers´ attention via specific targeting.
pictograms of cellar´s parameters
key for the switch
into the cellar´s gallery
photography in heading
We have set the method for the web sites production and we abide by it strictly. Even if the wireframes creation may seem to be useless, the opposite is true. Thanks to them we can tune up in advance not only the function, but also the total content and the distribution. The clients orientate themselves in the wireframes well and the costs for the needless redesign of the graphics don´t grow in a geometric series.
Even if we supply the complex products, sometimes the client has his/her own contractor and he/she is happy with this. There´s no reason to change it, we are able to strike a deal with every professional. It´s been the same with the RAXI´s websites. We have supplied the wireframes, the content, the design; we have described the function and made the “clerk of works”. Web programming was provided by the company Igens.
facebook, Twitter, Youtube and LinkedIn belong to the basic family that the customer should take care about to let grow the awareness about his/her trademark and to make a good impression. We take care for Raxi on Facebook and LinkedIn. We will join the others presently.
If you want so called Hardsell, don´t turn to the social networks. On these, it is good to show your customers tempting photographs, daily stories and experiences, everything closely tied to the product. We gain confidence of your fans and in return for it we offer them the high-quality and relevant content that they like to read.
We create gripping articles, we attract attention with every word and we add relevant information to it. The result is formally right but also for the fans interesting and even entertaining article.
print, blindblocking and partial varnish
cut – diameter 25mm
We were looking for the optimal format so long that we have created our own format series. The format A4 isn´t suitable for the business catalogue, although it still holds more than 80% of the total production. Ergonomically the most advantageous format for this catalogue is R4. It meets the user´s comfort with the maximal sheet utilization because of the price costs. Perfect.
Everyone invests in advanced online technologies nowadays but they also forget that the world is still tangible. Therefore we have added the advanced surface adjustment as the blindblocking, metallic lamination, matt laminating, partial varnish and the tracing paper and we have connected it all to the whole that does not end in the bin.
The human has learnt how to read and write but the picture still helps to orientate quickly. Therefore the creation of the author´s pictograms related in the complete compact series belongs to this as well.
Also thanks to the info graphics you can orientate in time and process a little bit quicker. It is well arranged, not expensive and it boosts the catalogue with something new.
Although our capacities enable to create 3D visualization the client can supply his/her own. Then we perfectly retouch them, we improve lights, add masks and file them into the catalogue, as if they were there from everlasting.